Strategic Marketing Services
Designed to Support Your Company's Unique Goals
Media Planning & Buying
A survey of today's outbound marketing landscape reveals a dizzying number of paid media advertising options. Between traditional television, radio, print, outdoor and digital, native content, e-mail and geo-fencing to paid social and search, the possibilities are endless. It's crucial to find an experienced media planner who will bring together reliable industry data and strategically-sound media recommendations to help you achieve your company's unique brand awareness and sales conversion goals.
Content, in the form of words, sound and images, is what those in the industry call "inbound marketing," that is, using articles, white papers, podcasts, photos, video and other web content to drive traffic to your company's website. Here at RMG, we write all types of copy for business blogs, newsletters, ads, and websites that boost awareness of your organization. Consistent, brand-friendly content delivery insures that you stay engaged and top-of-mind with your future prospects, existing customers and peers.
Located in the historic Lower Millyard in Amesbury, MA, we specialize in strategic media planning & buying and content development.
We purposefully engage your brand, product or service with your desired target audience. Whether you are looking to raise your brand profile in the marketplace or want to communicate a very specific call to action, we understand how different elements of marketing work best together and which inbound or outbound marketing tactics will serve your needs most effectively and efficiently.
Every project starts with a strategic intake session that we'll custom design just for you. It's our belief that by taking the time to ask informed and challenging questions, we'll ultimately deliver individualized recommendations that are smarter, more thoughtful and more closely aligned to your company's goals.
Anne E. Richardson, Owner
Dual careers in advertising and education have rewarded Anne with a full strategic tool kit and an extra flare for writing and editing content across all types of platforms.
Anne has the unique ability to keep an eye on the big picture while managing the most minute details in every project she handles.
Whether your business goals call for paid advertising, content generation, social media strategy or just a new website, Anne has the depth of experience and attention to detail you need.