New Year’s marketing forecasts have focused on a wide array of new and improved technological advances across the industry. In my primary arena, I’m looking forward to increased targeting and engagement options in the digital media landscape and a greater willingness for more small companies to invest in the acquisition of well-written, diversified content. I’m excited by these prospects for new business, but only time will tell whether any of them will live up to expectations.
Whatever your professional profile, if you own a small business, you know that technology is just one element in the overall composition of factors leading to your satisfaction and success. In this post, I’m putting technology aside for a brief moment, to make a few “tech-free” suggestions for enhancing your likelihood for growth in the coming year.
I realize that my suggestions may not be feasible for everyone. It’s not easy to stay true to your business persona, find healthier ways to alleviate stress or let disappointments roll off easily, at least not all the time. Even with the best intentions, the chaos of day-to-day living and running a business will always get in the way. I encourage you to let the approaching New Year be your excuse to try out at least one of these changes. Here’s to all of us finding continued fulfillment and prosperity in the year ahead.