Taking an Educational Approach to Media Planning + Buying and SEO
Richardson Media Group is a woman-owned, strategic media planning and buying agency with a difference.
We create advertising strategies aligned with your organization’s goals to raise your brand profile in the marketplace and connect you to your target audiences in ways that are both direct and meaningful.
We educate, using our deep knowledge of how different advertising platforms perform in concert with one another to guide our campaign strategies. We want you to understand what you are buying and how it works.
We know the intricacies of Search Engine Optimization and how to apply SEO best practices to make sure your website ranks higher for the terms most important and most relevant to your business.
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Assembling flexible, customized teams of experts to address the specific requirements of our individual clients, allows us to give customers full-service agency performance without inflated prices.
Media Planning + Buying
Our paid media campaigns yield measurable results for clients across many industry categories including secondary and higher education, technology and start-ups and professional services (real estate, banking, insurance, financial planning, and legal services). We love working in partnership with other socially responsible businesses.
Fluent in all aspects of paid media, we serve as your expert guides throughout the planning and development of both digital and traditional media campaigns. We often layer a variety of paid media tactics together in order achieve the dual goals of building awareness for your brand while simultaneously driving leads into your acquisition funnel.
With a keen eye on achieving an ideal balance of reach (the percent of audience being served the campaign) and frequency (the number of times an individual experiences your ad) we lean heavily on our metrics dashboard to review and assess campaign impression delivery, ad engagement and provide end-goal conversion data. Never comfortable with a “set it and forget it” approach, our service model involves ongoing campaign optimization, testing ad creative and landing page performance, all while recommending improvements over time.
Search Engine Optimization (SEO)
Engaging in a search engine optimization effort is proven to enhance the performance of your paid media plan, as well as increase organic traffic to your website. Our SEO team always starts out with an initial strategic intake session, gathering information on your specific keywords, identifying your competition, determining your company’s geographic coverage area and more.
Onsite optimization of your website and building a robust offsite backlink strategy are the tenets of SEO that enable compliance with the latest algorithm updates from Google and other search engines while improving your website quality score by linking your site to other high quality websites. Time and again, when we embark upon a professional SEO campaign we see tangible, long term benefits to your business and your bottom line.
Often we hear that our SEO clients choose us because of our responsiveness, detailed reporting, and our willingness to educate them along the way, taking the mystery out of what can be a misunderstood marketing discipline. With the goal of informing our clients and agency partners on what makes an SEO strategy tick, we’re happy to spend the time it takes to explain and explore the science of SEO together.