Richardson Media Group is a strategic media planning and buying agency with a difference.
We believe in establishing open channels of communication with our clients and agency partnersto ensure all parties understand the media planning investment, as well as, the data-driven approach we take during the course of a media buy to achieve campaign outcomes. Where traditional media buying firms stop at the transaction, we go further, using our deep knowledge of how different advertising platforms perform to guide campaign creative development.
Assembling flexible, customized teams of experts to address the specific requirements of our individual clients, allows us to give customers full-service agency performance without inflated prices.
Our media campaigns yield measurable results across many industry categories, including secondary and higher education, technology, professional services (real estate, banking, insurance, financial planning, and legal services), and socially responsible businesses. The carefully-crafted advertising strategies we create align with your organization's goals to raise your brand profile in the marketplace and connect you to your target audience in ways that are both direct and meaningful.
Search Engine Optimization + Content Marketing
Frequently we'll determine that a search engine optimization (SEO) effort will enhance the performance of your paid media plan, so we will recommend that our SEO and content teams initiate a professional optimization of your website. This work may require us to put the media plan on hold for a while in order to comply with the latest requirements from Google and other search engines or to meet best practices for the length or relevance of your website content, Time and again, when a professional SEO and content development effort is included, we see the long term benefits to your comprehensive paid media plan. We are strategic thinkers and stellar tacticians. We’re also proud to admit we’re overachievers with exceptional attention to detail. We have the experience to deliver quantifiable results.
"Always deliver more than expected."
~ Larry Page, Co-Founder, Google
A Guide to Media Planning + Buying
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