Strategy-Driven Media Planning + Media Buying and SEO
Richardson Media Group is a woman-owned, strategic media planning and buying agency with a difference.
We create advertising strategies aligned with your organization’s goals to raise your brand profile in the marketplace and connect you to your target audiences in ways that are both direct and meaningful.
We believe in establishing open channels of communication with our clients and agency partners, always taking a data-driven approach to achieving desired campaign outcomes.
We go further, using our deep knowledge of how different advertising platforms perform in concert with one another to guide our campaign strategies.
We know the intricacies of Search Engine Optimization and how to apply SEO best practices to make sure your website ranks higher for the terms most important and most relevant to your business.
Assembling flexible, customized teams of experts to address the specific requirements of our individual clients, allows us to give customers full-service agency performance without inflated prices.
Media Planning + Buying
Our media campaigns yield measurable results across many industry categories, including secondary and higher education, technology, professional services (real estate, banking, insurance, financial planning, and legal services), and socially responsible businesses.
We’re well-versed in all aspects of the paid media landscape, experts in the planning and development of both digital and traditional media campaigns. We often layer paid media tactics together in order to generate awareness for your brand and drive leads at the same time.
Search Engine Optimization (SEO)
Engaging in a search engine optimization effort is proven to enhance the performance of your paid media plan, as well as increase organic traffic to your website. Our SEO team always starts out with an initial intake session, gathering information from you on specific industry terms, identifying your competition, determining your company’s geographic coverage area and more.
Optimizing your website and building a robust backlink strategy are designed to help you comply with the latest algorithm updates from Google and other search engines and improve your website quality score by linking your site to other high quality websites, Time and again, when a professional SEO campaign happens, we see the tangible, long term benefits to your business and your bottom line.