One approach is to invest in a conversion-based advertising campaign that includes media tactics designed to drive qualified traffic to your website. Once on your web page, your visitors will have the option of performing a conversion action like filling out a form, viewing a video or downloading a white paper. If the visitor doesn’t do any of those things during their visit, we can tag them with a cookie (another word for tracking code) and retarget them until they return to the site and eventually convert.
SEM (Search Engine Marketing) is also known as Paid Search. Search engines like Google, Bing and Yahoo sell advertising based on users’ keyword-specific search activity. SEO (Search Engine Optimization) relates to organic search. When a user conducts an organic search query, search engines deliver websites in page ranking order according to carefully computed SEO scores.
Programmatic ad buying is an automated method of buying online advertising that includes entering data into computers and letting the machines make decisions on ad placement and spending. Programmatic buying often happens in real-time, making digital campaign updates easier.
We get asked the “How much?” question a lot! The short answer is that the size of any media budget, Facebook or otherwise, is directly related to the breadth of your target audience and its corresponding geographic scope. Understanding your target audience is key to a well-laid-out media plan. There’s no one-size-fits-all approach to buying advertising!