A/B testing is about placing two different versions of a creative message into a media plan, letting the ads run, tracking metrics to compare engagement earned for each iteration, and ultimately drawing conclusions based on that data. The reason that’s important and worth doing is that creative teams often design ad campaigns without market testing in advance. Most clients just don’t have the luxury to invest in the upfront research so A/B testing lets us learn as we go and make changes or replace ads that aren’t resonating as well with our audiences during the course of a campaign. Want to set up a media campaign and A/B test your ads? We’re ready when you are!
Google, the world’s largest search engine, recommends better security for all websites. You may have noticed the words, “Not Secure” to the left of the address bar when you land on a website that is not secure. Websites involving e-commerce or other financial transactions are especially at risk of a security breach. Security is also linked to better SEO and signals to your web visitors that you are staying abreast of today’s digital best practices. Contact us if you want to know more about this topic.
Sure! Campaign landing pages typically serve two main purposes, to receive traffic from your ad campaign and to drive conversions. Here are a few best practices to follow:
For more landing page best practices, send us an email or give us a call!