Marketing tactics are often divided into two categories: “push” and “pull.” On the push side is outbound, which includes advertising, PR, events, and other methods that build consumer awareness and move audiences towards the top of the sales funnel. Inbound falls into the pull column. Here, marketers typically use content in the form of direct mail, email, blogging, organic social media, etc. to build a deeper relationship with prospects and pull them further towards conversion. Here at Richardson Media Group, we combine push and pull tactics to help our clients navigate the customer acquisition process successfully. Learn more about inbound and outbound marketing and connect with us today!
According to a recent AMA-published Libris report, 70% of marketers say they get better results using visual content, including all types of video and photography. Between the two, video is seeing the highest demand due to its ability to drive greater engagement in advertising, social media, websites, editorial and PR. Talk to us to see about incorporating video into your next media campaign!