So you want to know the ingredients of the secret sauce, do you? Actually, it’s not a secret at all, but most people don’t have a clue as to how display ad placement works. The short answer is that your banner ads (also known as display banners) occupy available ad unit inventory across thousands of websites that are selected for your campaign based on your defined audience criteria, search behavior, contextual relevance, content and other factors. We garner ad placement on these websites via programmatic ad buying platforms where we bid on the cost of a thousand ad impressions (CPM) and if that bid is successful, the ads we want to serve for you will take their positions on those selected websites. If that tidbit peaked your interest and you want to know more, be in touch and we’ll be happy to share more about programmatic ad buying!
Programmatic ad buying is an automated method of buying online advertising that includes entering data into computers and letting the machines make decisions on ad placement and spending. Programmatic buying often happens in real-time, making digital campaign updates easier.