There are a myriad of reasons why Google may hesitate to serve your paid search ad. I would start by taking a look at your website’s Quality Score, an important (and ever changing) algorithmic calculation (apologies for all the buzzwords!) that Google makes based on a series of key factors like: landing page content relevance, keywords, onsite user experience, adherence to privacy rules, page load speed and more. Get in touch to learn more about Google’s algorithms and how to improve your website’s Quality Score!
SEM (Search Engine Marketing) is also known as Paid Search. Search engines like Google, Bing and Yahoo sell advertising based on users’ keyword-specific search activity. SEO (Search Engine Optimization) relates to organic search. When a user conducts an organic search query, search engines deliver websites in page ranking order according to carefully computed SEO scores.