For the past fifteen years, I have been a Legacy Partner to a Holocaust survivor, which means I am a “Guardian of the Holocaust.” I am committed to this lifelong pursuit to ensure that the world remembers the survivors and victims of the Holocaust.
The benefits, lessons, and limitations of a single-tactic campaign
This is the final installment in a three-part series exploring our decision to launch a paid media campaign for our own company. The first installment talks about the factors we considered in making the decision to advertise. The second installment talks about the process of media planning and media buying.
Our decision to run a media campaign to promote Richardson Media Group, was driven by two factors. First, we wanted to experience sitting in the client’s seat for a change so that we could better understand what it felt like to be on the receiving end of a media campaign. Second, we were curious to find out whether we could drive any significant lead generation via a small (actually tiny) budget/single tactical effort. The results of our campaign were somewhat surprising! What follows is a review of the campaign details and a summation of campaign results and delivery metrics.
A simple guide to creating a content marketing strategy, editorial calendar, and promotion plan.
As a strategic media planning and buying agency, we work with brands to raise awareness and generate leads. As a part of that effort, we often provide content support for our clients. Sometimes this comes in the form of writing copy for websites, landing pages, and ads. Other times, it is a more robust effort to launch or support a content marketing initiative.
To attract high-quality links and improve your SEO, you need high-quality content.
The digital world changes fast. A few years ago, everyone working in SEO (search engine optimization) knew Google’s search algorithm and it was easy to hack the system to get your website on the first page of search results. Today, the algorithm is no longer public information and the hacks that were once so successful — like keyword stuffing and buying links — do more harm than good.
Saturday dawns. The temperature outside is hovering around 20 degrees, and I hear the wind rattling the window panes in our old Victorian as I head downstairs to put the coffee on. My first cup in hand, I settle into the couch in front of the big wood stove that’s been beaming heat into the living room all night. A novel I’ve been meaning to finish reading sits waiting for me, as do a few precious hours of quiet time. Now, if I could only find my glasses?
Going through the media planning and buying process, and gaining a few insights along the way.
This is the second in a three-part series exploring our decision to launch a paid media campaign for our own company. The first installment talks about the factors we considered in making the decision to advertise. The third installment describes the results of our advertising campaign.
Last month, we made the decision to go forward with an advertising campaign. So, we set our budget parameters and hand-picked a vendor partner to guide us through the campaign. Now it was time to clarify our media strategy.
When content marketing and advertising work together, your sales team benefits.
Advertising and content marketing work very well together. Each one makes the other more effective, improving your short-term and long-term results as well as the return on your investment.
Making the decision to launch a paid media campaign — for ourselves.
This is the first in a three-part series exploring our decision to launch a paid media campaign. The second installment talks about the process of media planning and media buying. The third installment describes the results of our in-house advertising campaign.
Planning advertising campaigns is our specialty here at Richardson Media Group. As owner and media director, I’ve purchased pretty much every paid media platform available, and the list of new digital options is growing every day! One thing I’ve never experienced? I’ve never sat in the client’s seat.
In the span of nearly four and a half years, Richardson Media Group has seen an enormous amount of growth. Yet 2018 may have been our most expansive year to date!
I read a recent article that touted the benefits of hiring a seasoned media planning team. When I first discovered this piece online, I was gratified to find such a favorable perspective about my chosen discipline. Despite the fact that the author’s perspective was neither game-changing nor unique, it did lift my spirits. Just the fact that it had been written was a good sign. Reality is, I don’t see as many articles written about the field of paid media planning and buying as I do for other aspects of the advertising industry.