As someone who takes a walk almost every day, I'm no stranger to its fitness benefits and other positive attributes. I love this quote about walking by the writer, Kenneth Grahame, 1959-1932, who's perhaps best known for his classic children's book, The Wind in the Willows. Clearly, Grahame relished being outside in the elements and appreciated the importance of his daily constitutional. Thought I'd share his words here to remind us all to get up from our desks, take a breather and put the day into wider perspective.
Nature’s particular gift to the walker, through the semi-mechanical act of walking — a gift no other form of exercise seems to transmit in the same high degree — is to set the mind jogging, to make it garrulous, exalted, a little mad maybe — certainly creative and suprasensitive, until at last it really seems to be outside of you and as if it were talking to you whilst you are talking back to it. Then everything gradually seems to join in, sun and the wind, the white road and the dusty hedges, the spirit of the season, whichever that may be, the friendly old earth that is pushing life firth of every sort under your feet or spell-bound in a death-like winter trance, till you walk in the midst of a blessed company, immersed in a dream-talk far transcending any possible human conversation. Time enough, later, for that…; here and now, the mind has shaken off its harness, is snorting and kicking up heels like a colt in a meadow.
Media. It’s one of those words that is now used so often by so many types of marketing and advertising companies, that its meaning has become murky. A media agency can be anything from a web development company to a platform like Facebook to a digital marketing company to an old-fashioned print magazine. For our purposes, we’ll define media as the main means of mass communication—broadcasting, publishing, radio, billboards and the internet, to name a few—regarded collectively. In other words, media includes all of the various platforms and channels you might use to present your message in an advertising campaign.
Inspired by Virginia Woolf’s A Room of One’s Own, Anne started Womenspaces, a blog about home, family and personal relationships. We continue that tradition here, profiling pieces written by women who have come together through Richardson Media Group.
Up here along the New Hampshire border, winter often forces us to endure bone-chillingly low temperatures. The past week or so has been a particularly cold stretch with thermometers struggling to rise above zero degrees much of the time.
It’s that time of year again!
Cards, gifts, late nights, cocktails, a few too many sweets, and, here in New England, add the requisite snowfall. At Richardson Media Group, we’ve willingly embraced all that the season brings, but the reality is that the holidays can put extra stress on small businesses like ours.
Anne Richardson, the founder of Richardson Media Group, was recently profiled by BostonVoyager, an online magazine that celebrates small businesses, independent artists and local institutions. The in-depth interview covers Anne's career in media planning and buying and takes a look at where the industry is headed in the next few years. The interview, which originally appeared on BostonVoyager, is reproduced below.
I am a planner. I love task lists, spreadsheets, schedules and budgets. Creating a strong plan is like putting together a giant jigsaw puzzle, and it is every bit as satisfying. As each piece snaps into place, the outcome becomes clearer and more obtainable.
That’s the theory, anyway.
At a certain point, every business owner will see his or her share of trouble. Trouble, like a color-morphing chameleon, takes many forms: a severed relationship, a project misstep, or a new business loss, among other things. Some of these challenges have the potential for wholesale destruction, putting the entire business at risk. Other situations will be less devastating. Looking back, Perhaps it is the way we choose to handle these difficult situations that gives us control over them.
Back in the era of electric typewriters, carbon copies and first generation Macintosh computers that ran off of floppy disks, I started my career as a media planner/buyer. Those were heady days in the media business, full of excitement and promise, with indulgent expense accounts and three-cocktail lunches. Advertising agencies swelled with young upstarts like me, fresh out of undergrad, eager to carve out our niche in marketing, an industry that carried with it a thin veneer of mystery. We were carefree and a little drunk on the possibilities, kind of like the cast of Mad Men, but with bigger hair and flashier clothes
Every once in awhile, we take a little detour from our media planning & buying work to support our client’s initiatives outside of the realm of advertising. Last week we had one of those days. We donned our director caps and drove to Maynard, Massachusetts to coordinate a video shoot for StationSmarts, a long-term client of ours who has built a software platform to address the records management needs of fire departments. To be honest, StationSmarts is a bit of an anomaly, compared to our typical clients. Our relationship has not included paid media campaigns, at least not at present, instead, it requires us to tap into our content generation skills via blog writing, email marketing, as well as the occasional photo and video shoots. We like it because it brings a bit of diversity to our client portfolio.
It’s 6am on a typical weekday morning. I’m downstairs in the kitchen savoring my first cup of coffee while catching the headlines on television. It’s been a few weeks since Hurricane Irma decimated Florida along with many islands in the Caribbean. Puerto Rico has been hit with a Category 5 storm and the island is struggling to recover with limited food, water, fuel and power. A terrible earthquake hit Mexico City and sports has collided with politics over players' decisions to "take a knee" during the national anthem. So many grim reports. I sip my caffeine while the news runs in the background and I contemplate a busy day ahead.