In 1987, after being petitioned by the National Women's History Project, Congress declared March to be Women's History Month. Today, the Library of Congress, National Archives and Records Administration, National Endowment for the Humanities, National Gallery of Art, National Park Service, Smithsonian Institution and the United States Holocaust Memorial Museum work together to commemorate and encourage the study, observance and celebration of the vital role of women in American history. We chose to add our voices to the chorus by highlighting some of the women who have inspired us most, starting with Dr. Carla Hayden, the first woman and first African American to hold the post of Librarian of Congress.
As media planners and buyers, we rely upon partnerships with media vendors, graphic designers, web developers, copywriters, SEO specialists, creative agencies and anyone involved in a client's marketing effort. It takes a team-based approach to see our strategy come to fruition in the form of a thoughtful, professionally-executed advertising campaign. And so, from time to time, we like to profile our partners. Today, we'd like to introduce you to Marco Mottola of Trigger Digital.