Social media management is one of those responsibilities that sounds a lot easier to accomplish than it really is. Generating fresh and relevant content on a regular basis takes a great deal of creative energy and the ability to stay very organized. Here are a few tips to consider when developing a social media campaign:

One of my roles as a marketing consultant is to filter through the constant flow of new products and ideas that come my way, deciding whether or not I should promote them to any of my clients. ​