“The players may have changed, but the game remains the same.”
Not sure who to credit with those words, but they accurately represent today’s media landscape. In my world of paid media advertising I manage a constant flow of new media tactics crossing my desk. You might assume that these media properties are based on brand new ideas. I’m here to suggest they’re probably not.
Nearly every business relies on the power of customer reviews. Regardless of the type of product or service you provide, whether you sell directly to the consumer or are just one part of a multi-step sales cycle, the way you engage with your customers matters. You and your business are being judged every day on a myriad of factors and there are plenty of tools at hand for consumers to share their opinions.
When I walked into Anne’s office for our interview, I immediately gained an understanding of the company’s personality. Clean, organized, personable, and unique. This is how I would describe the professional, yet comfortable space that is home to Richardson Media Group. Having met Anne a few times before our interview, I expected her to have a creative workspace that represents her individuality. Anne’s office did just this. Polite, professional, and friendly, Anne invited me to join her at a green drop leaf table she’d found at a local consignment shop. We wrapped up our small talk and I began our interview.