I watched the movie, Gravity, for the first time last night. Yes, I know I'm a little behind. Despite all the hype around this film at last year's Academy Awards, and the corresponding publicity campaign, I had not seen it before. I'd say it was worthy of most of the accolades it received, and I found it to be an entertaining and action-packed 91 minutes. By the time Sandra Bullock's character, Dr. Ryan Stone, finally crawls onto the beach at the end, her metaphoric rebirth and baptism complete, I was exhausted!
One of my primary responsibilities as a marketing consultant to small businesses is to create unique and informative content to post via my clients' blogs, social media and e-newsletters. This frequent writing keeps me very busy and often tests my creativity, especially since I happen to have multiple clients in the same industry requiring me to be extra careful not to make the copy too similar (for obvious reasons.) I enjoy the challenges posed by this ongoing wordsmithing but I do admit that there are weeks when my internal idea factory gets a bit low on fuel.