I watched the movie, Gravity, for the first time last night. Yes, I know I'm a little behind. Despite all the hype around this film at last year's Academy Awards, and the corresponding publicity campaign, I had not seen it before. I'd say it was worthy of most of the accolades it received, and I found it to be an entertaining and action-packed 91 minutes. By the time Sandra Bullock's character, Dr. Ryan Stone, finally crawls onto the beach at the end, her metaphoric rebirth and baptism complete, I was exhausted!
It’s quite a paradigm shift, this becoming your own boss thing. One day I go from being someone’s employee, hired to fill a specific professional niche and the next day I’m in charge of everything. That’s right, EVERYTHING. For solo practitioners, like me, that’s quite a long list of obligations. From office supplies to insurance policies, new business pitches to projects due for current clients, brewing the coffee to cleaning out the pot, there isn’t a minute of the day (or night) when I’m not at least peripherally thinking about my business and how to make it better. Throughout my career I have never encountered this degree of professional independence, nor the accompanying level of stress. There’s a lot to be said for my lifetime as an employee and how it paved the way towards my current business ownership. Good thing I paid close attention over the years!
One of my primary responsibilities as a marketing consultant to small businesses is to create unique and informative content to post via my clients' blogs, social media and e-newsletters. This frequent writing keeps me very busy and often tests my creativity, especially since I happen to have multiple clients in the same industry requiring me to be extra careful not to make the copy too similar (for obvious reasons.) I enjoy the challenges posed by this ongoing wordsmithing but I do admit that there are weeks when my internal idea factory gets a bit low on fuel.