There are five universal truths to establishing and holding onto successful business partnerships:
As media planners and buyers, we rely upon partnerships with media vendors, graphic designers, web developers, copywriters, SEO specialists, and creative agencies. It takes a team-based approach to see our strategy come to fruition in the form of a thoughtful, professionally-executed advertising campaign. And so, from time to time, we like to profile our partners. Today, we'd like to introduce you to MB Jarosik, Anne Callahan and Karen Dendy Smith of kor group.