Advertising campaigns perform more effectively if they include a combination of strategically-chosen media platforms. Multi-layered campaigns increase the likelihood that your ads will reach your target audience and that your target audience will respond favorably.
As a strategic media planning and buying agency, we negotiate and manage advertising campaigns and work with brands to raise their profiles across multiple delivery platforms. We always recommend that our clients take a multi-layered approach to media campaigns.
In our latest SlideShare presentation, we map out three reasons we believe you should take a multi-layered approach to media campaigns, identify the pros and cons of different types of media vehicles, and share a few thoughts about ad fraud prevention. Here's a brief outline:
For more details about the benefits of multi-layered campaigns, take a look at our SlideShare presentation.
If you'd like a hand developing and implementing a multi-layered media campaign, please get in touch. We'd be happy to guide you through the process step-by-step.
Once a business decides to invest in a paid media advertising campaign, the next question is usually, “Now what do we do?” Especially if a company has never advertised before, the sheer number of media outlets can be overwhelming. Because we’re all media consumers in our daily lives it’s natural to fall back on the types of media delivery that resonate with us personally.
But that is not always the best way to develop a comprehensive media strategy.