Advertising campaigns perform more effectively if they include a combination of strategically-chosen media platforms. Multi-layered campaigns increase the likelihood that your ads will reach your target audience and that your target audience will respond favorably.
Once a business decides to invest in a paid media advertising campaign, the next question is usually, “Now what do we do?” Especially if a company has never advertised before, the sheer number of media outlets can be overwhelming. Because we’re all media consumers in our daily lives it’s natural to fall back on the types of media delivery that resonate with us personally.
But that is not always the best way to develop a comprehensive media strategy.