It’s human nature to seek out comfortable grooves and settle into them. Routines, schedules, relationships, habits (even unhealthy ones) tend to stick to us and can be difficult to alter. Most people resist upsetting the delicate balance of things, especially if there’s nothing wrong with the status quo.
Suffice it to say, change can be frightening.
As media planners and buyers, we rely upon partnerships with media vendors, graphic designers, web developers, videographers, and other talent who contribute to the fulfillment of our clients' marketing goals. It takes a team-based approach to see our strategy come to fruition in the form of a thoughtful, professionally-executed advertising campaign. And so, from time to time, we like to profile our partners. Today, we're pleased to introduce you to Mariah Morgan of Stout Heart.