Back in the era of electric typewriters, carbon copies and first generation Macintosh computers that ran off of floppy disks, I started my career as a media planner/buyer. Those were heady days in the media business, full of excitement and promise, with indulgent expense accounts and three-cocktail lunches. Advertising agencies swelled with young upstarts like me, fresh out of undergrad, eager to carve out our niche in marketing, an industry that carried with it a thin veneer of mystery. We were carefree and a little drunk on the possibilities, kind of like the cast of Mad Men, but with bigger hair and flashier clothes.
Every once in awhile, we take a little detour from our media planning & buying work to support our client’s initiatives outside of the realm of advertising. Last week we had one of those days. We donned our director caps and drove to Maynard, Massachusetts to coordinate a video shoot for StationSmarts, a long-term client of ours who has built a software platform to address the records management needs of fire departments. To be honest, StationSmarts is a bit of an anomaly, compared to our typical clients. Our relationship has not included paid media campaigns, at least not at present, instead, it requires us to tap into our content generation skills via blog writing, email marketing, as well as the occasional photo and video shoots. We like it because it brings a bit of diversity to our client portfolio.