 I’ve been making a lot of LinkedIn connections lately. For reasons I can’t quite put my finger on, these LinkedIn acquaintances feel very different to me from Twitter “follows” or Facebook “likes.” Perhaps it’s because my LinkedIn profile reveals more about me than those other profiles do. One might say that the decision to request or accept a LinkedIn connection is based on a fuller, more detailed picture. I might even take one step further to say that a LinkedIn connection connotes a more serious level of interest or intent.
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 So far, my life’s journey has been more curvy than straight. I’ve had my share of detours and dead ends over the years. I’m grateful for the tally of professional and personal milestones I've earned, and excited to be immersed in so many interesting endeavors right now. Yet, despite the optimism I’ve managed to collect, I’m never far from my ubiquitous cache of memories. Every once in a while, I’ll look deep into the bag at one of my previous touch points, hoping to remind myself of how much I’ve accomplished, or to appreciate the people in my life more.
 I've been going through a hectic stretch recently with my new business, my son's college search, both kids' sports schedules, not to mention, the necessary day-to-day maintenance that fills my life. Some would say I've been taking a risk by focusing so heavily on external pressures instead of tending to my own internal fires. Sure, long-term it wouldn't be a good idea, but I can't imagine changing my course right now. I'm acutely aware of how fleeting this time is, the year before my oldest leaves for college, and I don't want to miss a minute. It's as if all the years of parenting have led me to this key moment: a launching off point for him, and a letting go point for me.
 My husband is a seafood purveyor, or fishmonger, to use the archaic term. Selling fish is a tough business. Over the past twenty-five years, his wholesale operation in Boston’s seafood district has seen every potential disaster scenario there is. The recent publication of new research that confirms warming ocean temperatures as the likely cause of the reduction of regional cod stocks brings devastating news for our coastal marine habitats and more adversity for the New England fishing industry.
 I’ve been planning and buying media for over twenty years, and I’ve seen this corner of the advertising universe altered in more ways than I can count. Most of these changes have been really positive, adding a much-needed focus on accountability to the media planner’s role. I’ve enthusiastically embraced the latest technologies and consume as much information as I can on a daily basis to stay ahead on the learning curve. I find myself enjoying parallel and concurrent identities as both a student and expert in my practice.
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April 2019
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