Traditional media is an integral part of any multi-layered campaign. And it pairs perfectly with digital advertising.
The most effective media plans incorporate both digital and traditional advertising. The combination of these two media categories works best when brought together into one, cohesive campaign.
When you think about how your target audience consumes content throughout a typical day, this approach makes sense. Most consumers don’t separate their content consumption into online and offline. Instead, these experiences occur throughout the day. Think about your morning routine. Are you watching the news? Reading the paper? Checking social media? Are you listening to the radio as you drive to work? How many different types of media do you consume over the course of an average day? The answer might surprise you!
How do we incorporate traditional media and digital media into one media plan?
Here are three best practices for blending traditional advertising with digital tactics that will help ensure the success of your multi-layered campaign:
A well-rounded media plan may include a careful selection of digital and traditional tactics working in tandem towards a single goal. If you’d like to learn more about how digital and traditional media tactics work together, contact us. We’ll be happy to answer your questions and work with you to develop, implement, and manage a strategic media campaign that gets results.
In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts. Favorite topics include the entrepreneurial journey, media planning and buying, and forming productive agency partnerships.
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Richardson Media Group, Inc.
75 Congress Street, Suite 214
Portsmouth, NH 03801
Phone: (603) 373-8866
Hours: Weekdays 9 to 5