Every once in awhile, we take a little detour from our media planning & buying work to support our client’s initiatives outside of the realm of advertising. Last week we had one of those days. We donned our director caps and drove to Maynard, Massachusetts to coordinate a video shoot for StationSmarts, a long-term client of ours who has built a software platform to address the records management needs of fire departments. To be honest, StationSmarts is a bit of an anomaly, compared to our typical clients. Our relationship has not included paid media campaigns, at least not at present, instead, it requires us to tap into our content generation skills via blog writing, email marketing, as well as the occasional photo and video shoots. We like it because it brings a bit of diversity to our client portfolio.