One of the most powerful tools that digital media buyers have at our disposal since the onset of internet advertising has been the ability to serve ads to targeted online audiences. The foundation for this targeted ad delivery is the cookie, a tiny snippet of code that is housed within
So, you’ve recently launched your new website! Way to go! We know first-hand the enormous investment in time, energy and money that goes into a website build. You’ve worked hard to make sure your website accurately reflects your business’ brand identity and the personality of your organization. Whether you worked
To attract high-quality links and improve your SEO, you need high-quality content.
The digital world changes fast. A few years ago, everyone working in SEO (search engine optimization) knew Google’s search algorithm and it was easy to hack the system to get your website on the first page of search results. Today, the algorithm is no longer public information and the hacks that were once so successful — like keyword stuffing and buying links — do more harm than good.
As a strategic media planning and buying agency, we negotiate and manage advertising campaigns and work with brands to raise their profiles across multiple delivery platforms. As a part of that effort, we often help our clients improve their SEO either in advance of or in concert with an advertising campaign.
In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts and hosts our BSuite podcast. Favorite topics for both platforms include the entrepreneurial journey, sustainability + social responsibility, media planning, media buying, and forming productive agency partnerships.
On the BSuite, we explore topics like what it means to be purpose-driven and becoming a B Corporation. Episodes available on all major podcast platforms.
75 Congress Street, Suite 214
Portsmouth, NH 03801
Phone: (603) 373-8866
Hours: Weekdays 8:30 to 5