15-40 Connection is an emerging national non-profit organization dedicated to teaching how to detect cancer early to save lives. The focus of their work is to educate and empower people about early cancer detection through a 3-Steps to Detect initiative that includes: 1. Remember What Great Feels Like, 2. Use the 2-Week Rule, and 3. Share With Your Doctor. Target audiences are primarily educators, corporate leaders and firefighters.
We combined awareness tactics with conversion tools, driving traffic to two dedicated 15-40 campaign landing pages, one for Educators and the other for Firefighters. The multi-layered, all-digital media plan included Google Adwords, Paid Social (Facebook, Instagram + LinkedIn), Retargeting and Display banners that ran across mobile and desktop platforms.
A 6-month New England regional media campaign yielded 203,000 impressions and 30,891 clicks for an overall click through rate of 15.21%. Conversion tactics brought about 206 total conversions comprised of newsletter signups, phone calls and donations via campaign landing page buttons and forms. These leads went directly to the company’s in-house marketing team for fulfillment and follow-through.
75 Congress Street, Suite 214
Portsmouth, NH 03801
Phone: (603) 373-8866
Hours: Weekdays 9 to 5
