RMG manages both digital media planning and buying and traditional advertising for Bridgewater State University. The result is a comprehensive, multi-platform media buy, incorporating digital media tactics such as Facebook Lead Generation, Mobile In-App, TikTok, YouTube, Spotify and Retargeting with traditional broadcast television, radio and print. Another element that straddles both digital and traditional worlds is OTT (Over The Top TV), also known as Connected TV. OTT offers BSU extra exposure via streaming video platforms across paid channels such as Hulu, YouTube TV, Amazon Prime, Roku and others that viewers access on their Smart TV devices. We are blending all of these tactics together to achieve the university’s brand awareness and lead conversion goals.