Horses galloping in the mountains.
Images of IRS 1040 tax forms.
Mountain scene.
MSCPA logo.

Client Profile

Founded in 1913, the Montana Society of CPAs is a professional membership association located in Helena, Montana. MSCPA focuses on serving as a resource for its members by providing networking opportunities, continuing education, connections to employment opportunities, ongoing advocacy and legislative review.

"I love ​working with Anne! She helped make our first internet campaign a success and we are in the middle of the second, bigger campaign and she's helping us to knock it out of the park! What makes Anne special and so great to work with is that she takes the time to explain everything so you truly understand what your campaign is doing and the steps you can take to make each campaign more successful. She helps make your ROI better. I'd recommend Anne in a heartbeat!"

Agency Partners

The Montana Society of CPAs campaign resulted from our collaboration with imarc, a web design and digital agency.

Campaign Objectives

The five-month campaign was driven by two conversion goals: job posting views and resume downloads. Richardson Media Group recommended that our agency partner design a dedicated landing page for the campaign, called Montana Connection, to make sure the target audience could more easily navigate to the job portal.

Media Plan

The media plan called for a largely mobile campaign, focusing on mobile display, in-app geo-targeting, and paid social. We reached out to millennials who were either pursuing a degree or had recently graduated with a degree in math, accounting, finance or business who might consider relocating to an accounting job in Montana. Selected cities and college campuses in the Midwest and Mountain regions of the United States made up the geographic focus of the campaign.

Pie chart of different media tactics.
Campaign Results

The advertising campaign garnered over 13,000 web sessions including approx. 2,600 unique visits to the dedicated landing page. These visits yielded over 250 job posting views and 75 resume downloads.