image of workhuman signage in main lobby
Workhuman logo
image of multiple screens displaying Workhuman software

Client Profile

We’ve been proud to align with Workhuman to promote two products from their online employee recognition suite targeting HR managers, CEO’s, and CFO’s at small to medium-sized businesses. The first, Moodtracker, provides company leaders with easy-to-use employee survey tools. The second, Service Milestones, is an all-in-one way to recognize important career highlights of employees such as onboarding, promotions, transfers, years of service, and retirement.

I had the absolute pleasure of working with Richardson Media Group to launch a media campaign for Workhuman. The RMG team is thorough, thoughtful, organized and energized. As part of their on-boarding, they navigated us through the intricacies of posting ads on all the major platforms. They provided us with best-practices around ad sizing, platform spend, and overall media strategy. They worked with us to know more about our business goals to become a partner rather than just an agency. I knew that when we went to market with our ads, we'd get the best performance because the Richardson team was so well prepared and made us as prepared too. I consider Richardson Media Group to be experts in media strategy, planning, and management and highly recommend them.

Eric Bauer, Senior Growth Manager at Workhuman
Agency Partners

Our creative and web partner on this project, Salem, NH based 36Creative kept things fun and fast-moving, energizing the Workhuman brand and building campaign landing pages designed with conversions in mind.

Campaign Objectives

A combination of digital tactics worked together to drive leads off of specially-designed campaign landing pages. Business audiences experienced our ads across paid search and paid social platforms, and were given the opportunity to visit Moodtracker and Service Milestones sites where they dropped their contact information before beginning their employee recognition journey.