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Making Sense of Digital Advertising
We'd love to help you make sense of your digital media options and to better understand how to use media analytics data to optimize your digital advertising campaign. We build custom teams to meet our individual client's needs, assuring you'll get that full-service agency feeling without the inflated price. We love what we do, and it shows!
We frequently find ourselves introducing our clients to digital media advertising for the very first time.
Desktop computers, mobile phones, and tablets are the platforms upon which strategic digital media plans are served. These delivery vehicles mirror the myriad number of devices today's audiences own and actively use to consume media and information.
Digital media follows many of the same planning and buying rules as traditional media planning. For example, both disciplines seek to achieve a desirable ratio of reach and frequency. Both deliver audience impressions targeting specific demographic profiles and both are equipped to not only encourage a lift in brand awareness but also to drive leads and/or sales.
Digital media diverges from its traditional counterparts in its unique and powerful ability to be accurately measured based upon a series of performance metrics. Campaign analytics are collected via tracking pixels in the form of simple code installed on landing pages and websites.
A list of digital media analytics may include: