Education Marketing with a Difference!

Achieve your Education Marketing Goals with Media Planning + SEO!

Here at RMG, we’re experts in all facets of Digital Media Planning and Buying as well as Traditional Media Planning and Buying and SEO for the education industry. We enjoy many collaborative relationships with clients at public and private colleges & universities and secondary schools. Google-certified and fluent in both online and mobile advertising, we offer our educational clients a holistic approach to achieving their recruitment and retention marketing goals. 

Whether you’re looking to build awareness of your institution among prospective students and their families or increase admissions applications (or both) we’ll develop a strategy that delivers the right combination of paid media tactics to get the job done efficiently and effectively.

We believe in:

  • Offering expert guidance in both traditional media and digital media
  • Improving keyword rankings through skilled Search Engine Optimization (SEO)
  • Benefiting from strong relationships with local & national media vendors
  • Managing advertising and SEO campaigns smoothly from start-to-finish
  • Demonstrating our accountability through detailed metrics reporting

Ready to Explore our Services?

Taking an Educational Approach

So what do we mean when we say, “we take an educational approach” to marketing? To answer that question, we have to go back a-ways to when our founder, Anne was a public school educator, teaching English and history to middle schoolers. Delivering curriculum to large groups of kids is no easy feat! After seven years in the classroom, Anne jumped back to her first career love (yes, advertising!) ultimately launching RMG in 2014. In addition to her experience as a media planner/buyer, she brought her teaching experience with her, too. Flash forward to today and you’ll find that this educational influence is shared by our whole team. There are many educational techniques that we apply to the process of introducing our clients and partners to paid media and SEO. We’ve heard many times that this educational approach to marketing differentiates us from other agencies and we’re pretty happy about that!

Working in the Field of Education

Bridgewater State University logo
bancroft school type logo
Tampa Prep
The Fessenden School logo
Govenor's Academy
Worcester State University logo
Fessenden Summer
Mass Art

We’ve run several successful digital media campaigns with Richardson Media Group to promote our admissions open houses and general recruitment goals. Due to the pandemic, our events have gone 100% virtual. The team at RMG has helped us pivot our messaging, campaign landing pages and advertising strategy to meet today’s unique challenges. We continue to see strong registrations for our open house events and have sustained healthy recruitment numbers thanks to their expertise and guidance.

Dan Mercurio, Director of Marketing & Communications at The Bancroft School

Even during a pandemic, when private school inquiries should have been at an all time low. RMG’s efforts resulted in more inquiries and valid leads than we had the entire spring semester of 2019! I highly recommend Richardson Media Group. They have a super knowledgeable and friendly team who are driven to deliver results. They allow you to be a part of the process as much (or as little) as you like. And they get bonus points for being a woman-owned business.

Heather Lambie, former Director of Strategic Marketing at Tampa Prep

RMG makes our home in beautiful Portsmouth, NH and serves a wide-range of Education Clients from Private Schools to College Universities.