Media is delivered in units called audience impressions, otherwise known as views or "eyeballs." Reach is the percent of total available audience impressions exposed to your message. Frequency is the number of times your message is seen or heard. The goal of any media campaign is to find the most effective ratio between Reach and Frequency to raise awareness and compel your prospects to take action.
Why are responsive ads so effective?
A responsive ad unit is a digital ad on web or mobile that automatically adjusts its size, appearance and format to meet the available space on a page. These types of ads ensure greater impression delivery, create strong visual interest, and usually result in higher engagement with audiences.
HOW MUCH SHOULD I SET ASIDE FOR A PAID MEDIA CAMPAIGN?
The size of your media budget depends on a few factors:
WHere do i begin the MARKETING PROCESS?
At RMG, we always start by facilitating a strategic intake session with your organization's stakeholders. During this Q&A we gather information about your marketing goals, competitive environment, past experiences with marketing or advertising and online presence. We use your input to build the foundation of our marketing recommendations.
WHich TACTICS WORK BEST TO DRIVE WEBSITE CONVERSIONS?
A web conversion is an action step performed by your target audiences that shows interest and intent. It may be a contact form submission, a phone call or a white paper download. To drive qualified traffic to your website we'll set up a conversion-focused media campaign combining media tactics proven to move customers and prospects along the awareness spectrum and towards the desired conversion action.
WHAT'S THE DIFFERENCE BETWEEN 'INBOUND' AND 'OUTBOUND' MARKETING?
Marketing falls into two categories, “push” and “pull.” On the push side is outbound, which includes advertising, PR, events, and other methods that build consumer awareness and move audiences towards the top of (and hopefully into) the sales funnel. Inbound falls into the pull column. Here, marketers typically use content in the form of direct mail, email, blogging, organic social media, etc. to build a deeper relationship with prospects and pull them further towards conversion.
why is seo so important?
SEO (Search Engine Optimization) allows Google and other search engines (like Bing and Yahoo) to recognize, interpret and identify your website based on a series of ever-evolving algorithms. Well-optimized websites appear higher up in search results and are more easily found by users searching online.
how long does it take to get results from seo?
SEO is an ongoing effort, not a short-term fix. A few variables affecting timing and results include: your website, industry, competitive environment and continual changes to search engine algorithms. A reputable SEO team will keep channels of communication open and report back to you on a regular basis.
what factors affect my website's seo?
Some factors affecting SEO include: search engine crawl accessibility, relevant content, user experience, page load speed, titles, tags and descriptions. Speak with our team to schedule an initial SEO audit to determine the best place to begin.
HOW IS RMG DIFFERENT FROM OTHER AGENCIES?
We believe we stand out from our peers in two primary ways:
1. We have extensive experience with both digital and traditional media platforms, offering our clients a big picture approach to media planning + buying.
2. Our agency is committed to real-time reporting and optimization of all the media campaigns we manage. Our media software connects us to performance data and analytics across a wide spectrum of media outlets.
what kinds of clients do you work with?
We'd like to say we choose our clients but sometimes they choose us! Either way, we love working with organizations who share our company values: Mutual Respect, Trust, Accountability, Generosity of Spirit and Excellence. And as we move towards becoming more Sustainable and Socially Responsible we're always seeking like-minded clients who share those beliefs.
can you explain your partnership model?
We're proud to ally ourselves with a talented pool of creative, design, and web development shops. When the Scope of Work calls for services outside of our core competencies, we reach out to our partners, selecting the one(s) we feel will be the best fit for a project. These carefully curated partnerships keep our team lean and highly efficient.
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Richardson Media Group, Inc.
75 Congress Street, Suite 214
Portsmouth, NH 03801
Phone: (603) 373-8866
Hours: Weekdays 9 to 5