Media Planning & Buying Across All Digital and Traditional Platforms

Digital Media advertising vehicles connect to state of the art analytical tools allowing us to track campaign engagement and measure conversion rates any time with accuracy. 

  • Display. Showcase your brand on selected mobile and desktop properties where your target audience is likely to consume information throughout their day.
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  • Retargeting. If users visit but don’t take a desired action when they get to your website or landing page, we’ll retarget them with additional ads until they return and (ideally) convert.
 
  • Geo-Targeting. Both mobile and desktop advertising can be served to targeted audiences within a specific geographic radius, granting the advertiser the opportunity to engage with the users most likely to purchase or inquire about a product or service. 
 
  • Paid Search. We like to think of Paid Search or PPC (pay-per-click) as an intentional medium; ads are served when the user deliberately searches certain assigned keywords or phrases. Available across different search engines, including Google, this tactic tends to be a very strong conversion vehicle.
 
  • Paid Social. Whether on Facebook, Instagram, LinkedIn, Twitter, SnapChat or other social media platforms, advertising to your audience where they are actively engaged with their friends, family and professional networks is a reliable and effective technique.
 
  • Video. One of the most popular forms of paid content today, video is an effective way to integrate your brand’s message into highly engaging news, business, lifestyle or entertainment platforms. 
 
  • Native. Carefully crafted editorial content is specifically designed to fit the online environment in which it lives while promoting your product or service. 
Traditional Media vehicles provide access to broad audiences and are often used to build awareness of your brand. Looking at trends around multi-device use, we see traditional media acting as an effective partner with digital media, helping to boost conversions and pushing targeted traffic to dedicated web pages.

  • Television. Today’s television takes many forms. Broadcast, cable and other subscription streaming video services can be leveraged for a truly engaging message. There’s still a perceived caché to being on television that is an important consideration for some brands.
 
  • Radio. Terrestrial radio stations and their accompanying streaming platforms offer audio access to listeners almost anywhere throughout their day - in their cars, at their desks and on their mobile devices. Advertising is targeted to time of day or specific program content.
 
  • Print. Magazines, newspapers, preprints, milestone publications and other print products can be powerful tools to reach the right audience.
 
  • Outdoor. Also referred to as OOH, or out-of-home, the outdoor advertising industry has grown beyond billboards—including, windows, kiosks, street furniture, transit posters--reaching consumers wherever they walk, drive or ride. 

Let Us Manage Your Paid Media Campaign.