What is SEO? Search Engine Optimization is the process of improving the quality and quantity of website traffic through search engines like Google, Yahoo! or Bing. SEO targets “organic” traffic or visitors who land on your website from unpaid sources, and can help improve your website’s position on search engine results pages, otherwise known as SERPs. SEO techniques can make your website more visible to people who are searching for information or services that are relative to your product or brand. What’s more, SEO takes into consideration computer-programmed algorithms, people’s search intent, search engine behavior and actual search terms or “keywords” typed into search engines.
SEO allows Google and other search engines to recognize, interpret and identify your website based on a series of ever-evolving algorithms. Well-optimized websites appear higher up in search results and are more easily found by users searching online. Search engine crawlers or Googlebots are automated and not human, so SEO helps translate a website for them.
An SEO strategy is a plan to get more visitors to your website through search engines. Some strategies can include onsite optimizations where you can incorporate intent-based keywords throughout your website or develop new content by focusing on a topic and naturally optimizing a page with the right keywords.
SEO is an ongoing effort, not a short-term fix. A few variables affecting timing and results include your website, industry, competitive environment and continual changes to search engine algorithms. A reputable SEO team will keep channels of communication open and report back to you on a regular basis.
Some factors affecting SEO include search engine crawl accessibility, relevant content, user experience, page load speed, titles, tags and descriptions. Contact Richardson Media Group to schedule an initial SEO audit and determine the best place to begin.
An SEO campaign is an all-encompassing effort to improve a website’s search engine rankings. Finding the right keywords, publishing quality content and earning backlinks can all be part of an overarching SEO campaign.
Keywords are search terms or topics that are relative to your industry, business or services. They are words, phrases or “search queries” that people often use on search engines. There are many different types of keywords, including broad match keywords (SEO services) and long-tail keywords (paid media and SEO services).