Tag: digital media

black and white image of tools on a workbench

The Media Planner and Buyer’s Toolkit

The first question media planners and buyers always should ask new customers is why they have decided to invest in a paid media strategy. While it may seem like a throw-away question, it tells us a lot up front about how well our clients understand the mechanics of advertising. By

Read More
Richardson Media Group logo icon.
Anne outside the door of the Richardson Media Group office.
In addition to her role as owner and media director here at RMG, Anne authors the majority of our blog posts. Favorite topics include the entrepreneurial journey, media planning and buying, and forming productive agency partnerships.